Distinguished Service Professor & AI Faculty Lead
Mark Price
Clarity. Purpose. Real Outcomes.
Helping organizations move from AI curiosity to AI capability — through executive education, consulting, and practical strategy.
About
Title
Distinguished Service Professor & AI Faculty Lead
Institution
Opus College of Business, University of St. Thomas
MBA
Darden School of Business, University of Virginia
BA
Haverford College, English & Spanish
Two decades building what AI promises to replace — and teaching others to lead what comes next.
Mark Price is Distinguished Service Professor and AI Faculty Lead at the Opus College of Business, University of St. Thomas. He designs and teaches graduate, undergraduate, and executive courses that help leaders turn data and AI into competitive advantage.
Before academia, he spent more than two decades building analytics capabilities for Fortune 500 companies, high-growth start-ups, and nonprofits. He founded LiftPoint Consulting and grew it into a multimillion-dollar marketing analytics practice, led the data analytics group at ThreeBridge Solutions, and served as Chief Data Officer at CaringBridge, where he established the nonprofit's first enterprise analytics function.
His consulting work focuses on a specific problem: organizations that understand AI in theory but cannot move from that understanding to action. He works with leadership teams to identify real opportunities, assess current capabilities honestly, and build a path forward that produces measurable results.
He is fluent in Spanish, mentors start-ups through the Minnesota Cup, and serves on the boards of The Friends of the Saint Paul Public Library and Jewfolk, Inc.
20+
Years in Analytics & AI
500+
Executives Trained
3
Named Service Packages
Consulting Services
Three ways to work together
Each engagement is scoped to produce a specific, usable output — not a report that sits on a shelf.
AI Readiness Assessment
Know where you stand before you decide where to go.
A structured evaluation of your organization's current position. This engagement covers your data current state, identification of initial opportunities to pursue, and a team skills assessment — producing a prioritized opportunity map that shows where AI can deliver real value and what it will take to get there.
Deliverable
Prioritized opportunity map with sequenced next steps
Executive AI Workshop
Build the shared language your leadership team needs.
A customized half-day or full-day program for leadership teams. Covers AI strategy, practical tools, and decision frameworks — tailored to your industry and your team's current level of familiarity. Participants leave with a shared mental model, a set of prioritized questions, and the confidence to lead AI initiatives.
Deliverable
Custom workshop materials and follow-up action framework
AI Implementation Roadmap
Move from strategy to action with a plan that holds.
A structured engagement that takes your organization from intent to execution. Defines use cases in detail, sequences initiatives by impact and feasibility, sets measurable success metrics, and builds the internal capability your team needs to sustain progress after the engagement ends.
Deliverable
12-month implementation roadmap with success metrics
Not sure which engagement fits? Start with a conversation.
Teaching & Executive Education
From the classroom to the boardroom
All programs are designed around a single principle: participants leave with something they can use on Monday morning.
Academic Courses
Graduate, undergraduate, and MBA courses at the Opus College of Business, University of St. Thomas.
- —Harnessing AI for Competitive Advantage
- —Business Analytics using Generative AI
- —Marketing Strategy Development using AI
- —Identifying AI Opportunities
- —Fraud Detection in Financial Services
- —Applied Business Practicum
Executive Education
Custom programs for mid-level managers, directors, and executives with limited formal AI training.
AI for Professionals
A practical introduction to AI tools and strategy for business professionals across functions.
AI for Marketers
How marketing teams can use AI for segmentation, content, attribution, and customer experience.
AI in Marketing (2-Day Program)
An immersive two-day program covering AI strategy, tools, and implementation for marketing leaders.
ChatGPT + Excel for Business
Hands-on training combining AI-assisted analysis with Excel — designed for immediate workplace application.
Writing
The AI Practice
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Clarity. Purpose. Real Outcomes.
The AI Practice is a weekly newsletter for business leaders who want to use AI to get real work done — not a digest of headlines, but a focused look at one idea, tool, or decision framework per issue. Each post is short enough to read in five minutes and specific enough to act on the same day.
Speaking
Talks built for audiences who need to act
Every engagement is customized to the audience and event context. The topic areas below reflect where Mark speaks most often — click any area to see example talks drawn from past engagements.
AI Strategy for Organizations
Most organizations understand that AI matters. Fewer know where to start, what to prioritize, or how to move from a pilot to something that produces lasting results. These talks give leadership teams a practical framework for making those decisions — grounded in what is actually working in the field, not in vendor promises.
Typical audiences:Executive teams, boards, senior leadership
Leadership and the Future of Work
AI is not eliminating work — it is changing which work matters. These talks address the human side of the shift: what skills will be in demand, how roles are changing, and what leaders need to do now to keep their organizations and their people competitive. The framing is direct and evidence-based, designed for audiences who need to act.
Typical audiences:HR leaders, mid-career professionals, corporate leadership teams
AI Tools and Productivity
There is a gap between knowing AI tools exist and knowing how to use them to get real work done faster. These sessions are hands-on and practical — covering ChatGPT, Excel with AI, and related tools in the context of actual business tasks. Participants leave with techniques they can apply the same day.
Typical audiences:Managers, analysts, individual contributors, MBA students
AI for Innovation and Growth
For entrepreneurs and growth-stage leaders, AI is less about managing risk and more about finding new ways to compete. These talks cover how AI is creating new business models across industries, what early movers are doing differently, and how to move fast without making expensive mistakes. Includes a direct discussion of ethical considerations.
Typical audiences:Entrepreneurs, innovators, growth-stage company leaders
Available formats
- Keynote45–60 min
- Executive Briefing30–45 min
- WorkshopHalf-day or full-day
- Panel DiscussionModerated or participant
- Conference Breakout45–60 min
- Board Presentation30–60 min
Past audiences include
- —Private Directors Association of Minnesota
- —University of St. Thomas Family Business Center
- —Minnesota Innovation Conference
- —Opus College of Business Executive Programs
- —Supply chain leadership teams
- —Corporate boards and audit committees
Custom topics available
If your audience or event has a specific focus not listed here, reach out. Most engagements start with a brief call to understand the audience and tailor the content.
Contact
Start a conversation
Whether you are exploring a consulting engagement, an executive education program, or a speaking opportunity — reach out and describe what you are working on.
What to expect
- ✓Response within 2 business days
- ✓A brief call to understand your situation
- ✓A clear proposal with scope and timeline
- ✓No obligation to proceed